This article gives four suggestions for writing on the web.

They include:

Make it Tight and Bright!

-use action verbs instead of passive verbs
-tell readers the ending right away
-use subject-verb-object sentences
-avoid overusing adverbs and adjectives

Explain

-readers want to know the five W's, especially the why
-don't bury the lead and don't pile on with updating

Banish gray

-avoid large blocks of gray
-keep text short
-use graphs and polls to spice up the story
-always keep web writing scannable and splitable

Link, Link, Link!!!

-use internal links for easier naviagation
-make sure links are straightforward and succint
-don't be afraid to link deep within a site instead of just on top pages