Your Job
Editors for online journalism must be creative. They need to find ways to entertain their audiences' changing focus. They need to find ways to group their online stories into articles an audience will read, or more likely skim.

Traditional Values
The tradition way most editors feel is that 1) There isn't enough time to do a good story, 2) The rules seem inadequate and 3) There are too many variables involved.

Timeliness
Marren emphasizes to journalists to be accurate rather than first. Two things to remember are 1) Go with what you've got and 2) When in doubt, go without.

Rules
The editor on duty must still evaluate an online publication like a print one. Questions to ask are 1) Is the information reliable? 2)Is the attribution at the top of the story? 3) Are there multiple sources? 4) Is the information timely?

Variables
Even though a journalist is writing for the web does not mean tradition values should be let go. Always keep in mind 1) Use an inverted pyramid lede that tells the ending. 2) Stick to simple subject-verb-object sentences. 3) Use active voice and action verbs ripe with connotation AND denotation. 4) Avoid overusing adjectives and adverbs.