a. Read your chosen scenario for the assignment
b. Decide on the audience for which you are writing
c. Write out answers to the journalists' questions (who, what, when, where, why and how) that your chosen audience would find most compelling
d . Using answers to the journalists' questions, work out the three most important elements in the story. Focus on the specifics - don't be woolly!
e. What kinds of lead could you write with the information you have?
f. Which of those leads would best grab the attention of your chosen audience?