Choose a product you
love (within reasonable limits!). Write a
two-and-a-half minute radio ad. for that product. You should
include a narrator, and at least two other voices in your ad.
You should define
your target audience for the ad.: for example,
men 18-45 interested in sports or fashion-conscious women aged 18
-35.
Remember that ads.
often sell a product indirectly. Instead they sell
the consumer a new lifestyle, a new group of friends, a new
partner, or a promise of social, cultural or workplace prestige as
a
result of buying the product.
Be as creative as
you can and be ready to perform your ad. to the
class.
Use the linear script
format demo'd in class to write your script.