Radio Ad.

 

Choose a product you love (within reasonable limits!). Write a
two-and-a-half minute radio ad. for that product. You should
include a narrator, and at least two other voices in your ad.

You should define your target audience for the ad.: for example,
men 18-45 interested in sports or fashion-conscious women aged 18
-35.

Remember that ads. often sell a product indirectly. Instead they sell
the consumer a new lifestyle, a new group of friends, a new
partner, or a promise of social, cultural or workplace prestige as a
result of buying the product.

Be as creative as you can and be ready to perform your ad. to the
class.

Use the linear script format demo'd in class to write your script.

 
 
|| syllabus || || schedule || || assignments || || experiential learning ||
lesley smith: fall 2003
new century college
in the
college of arts and sciences
george mason university
fairfax va 22032
last updated: 22 september 2003