 Choose a product you 
            love (within reasonable limits!). Write a
 Choose a product you 
            love (within reasonable limits!). Write a
            two-and-a-half minute radio ad. for that product. You should
            include a narrator, and at least two other voices in your ad. 
            You should define 
            your target audience for the ad.: for example,
 You should define 
            your target audience for the ad.: for example,
            men 18-45 interested in sports or fashion-conscious women aged 18
            -35.
            Remember that ads. 
            often sell a product indirectly. Instead they sell
 Remember that ads. 
            often sell a product indirectly. Instead they sell
            the consumer a new lifestyle, a new group of friends, a new
            partner, or a promise of social, cultural or workplace prestige as 
            a
            result of buying the product.
            Be as creative as 
            you can and be ready to perform your ad. to the
 Be as creative as 
            you can and be ready to perform your ad. to the
            class.
            Use the linear script 
            format demo'd in class to write your script.
 Use the linear script 
            format demo'd in class to write your script.